HLPFL Record Label

Revolutionizing the Music Industry

Investment Opportunity Presentation

Jim Rockel, CEO

investors@hlpfl.org

Executive Summary

The Opportunity

  • $65B global music industry growing at 8.3% CAGR
  • Underserved independent artist market (20% of total)
  • Traditional 80/20 revenue splits exploiting artists
  • Fragmented services creating inefficiencies

Our Solution

  • Revolutionary 50/50 artist partnership model
  • Integrated ecosystem consolidating all services
  • AI-powered A&R with blockchain royalty tracking
  • Comprehensive artist development programs

$10M Seed Investment

15x ROI in 5 years • 50x ROI in 10 years

Market Opportunity

$65.4B

Global Music Industry (2024)

8.3%

Annual Growth Rate

$28.7B

Streaming Revenue (44% of total)

12.5%

Streaming Growth CAGR

Target Market Segments

Independent Artists
20%
Streaming Growth
44%
Digital Revenue
84%

Industry Problems

Artist Pain Points

Unfair Revenue Splits

Industry standard 80/20 splits leave artists with minimal profits

Lack of Transparency

Complex royalty systems and delayed payments

Fragmented Services

Managing multiple vendors for different needs

Creative Constraints

Loss of creative control in traditional deals

Our Solution

50/50 Partnership Model

Double the artist revenue vs industry standard

Integrated Ecosystem

All services under one strategic partnership

AI-Powered A&R

Data-driven talent discovery with human curation

Blockchain Royalties

Transparent, real-time royalty tracking and payments

Key Differentiators

  • Artist-first philosophy with creative autonomy
  • Technology innovation maintaining human relationships
  • Comprehensive development vs. transactional services
  • Transparent economics building long-term trust

Business Model

Revenue Streams

40%
Music Revenue
Streaming, sales, publishing
20%
Touring & Live Events
Concerts, festivals, appearances
15%
Merchandise & Licensing
Product sales, brand partnerships
15%
Technology Services
Platform licensing, analytics
10%
Partnerships & Sponsorships
Brand deals, corporate partnerships

Artist Partnership Tiers

Emerging Artist

Year 1-2 • $50-100K investment • 50/50 split

Established Artist

Year 3-5 • $100-500K investment • 50/50 split

Legacy Artist

Year 5+ • Partnership model • 40/60 split

Financial Projections

Year 1

$2.5M
($1.9M) Loss
$15M

Year 2

$8M
$0.5M Profit
$30M

Year 3

$18M
$1M Profit
$60M

Year 4

$35M
$3M Profit
$100M

Year 5

$50M
$5M Profit
$150M

15x

ROI in 5 Years

Month 18

Break-even Point

60%

Gross Margin by Year 2

Use of Funds - $10M Seed Round

30%
Infrastructure & Technology
$3,000,000
Studios, platform, IT systems
25%
Artist Acquisition
$2,500,000
Advances, development, production
20%
Marketing & Brand
$2,000,000
Launch event, campaigns, PR
15%
Team Expansion
$1,500,000
Executive hiring, staff recruitment
10%
Working Capital
$1,000,000
Operations, legal, contingency

Leadership Team

Jim Rockel

Chief Executive Officer

20+ years in business scaling and venture capital

Successfully scaled 3 companies to $50M+ valuations

MBA from top-tier business school

Jahis Pierre

President of A&R & Artist Development

15+ years in music industry, former major label A&R

Discovered and developed 10+ platinum-selling artists

Extensive industry connections across all major labels

Chris Pico

Chief Marketing Officer

12+ years in digital marketing and brand development

Led marketing for $100M+ consumer brands

Expertise in growth marketing and consumer behavior

Matt Keep

Chief Operating Officer

10+ years in operations and logistics management

Managed operations for $200M+ entertainment company

PMP and Six Sigma Black Belt certified

Technology Platform

Core Components

AI-Powered A&R

Machine learning talent discovery with 75% accuracy

Blockchain Royalties

Smart contracts for transparent, instant payments

Predictive Analytics

Data-driven career decisions and trend forecasting

Fan Engagement

Direct-to-fan communication and community building

Competitive Advantages

  • Proprietary algorithms for talent discovery
  • Real-time royalty tracking and payment processing
  • Integrated artist management dashboard
  • Scalable cloud infrastructure with 99.9% uptime

Go-to-Market Strategy

Phase 1: Foundation (Months 1-6)

  • Sign 5-10 signature artists
  • Establish Tampa headquarters
  • Launch technology platform
  • Generate initial revenue

Phase 2: Expansion (Months 7-18)

  • 25-50 active artists
  • $5M+ annual revenue
  • International signings
  • Technology licensing deals

Phase 3: Leadership (Months 19-36)

  • 100+ active artists
  • $20M+ annual revenue
  • Global offices
  • Industry recognition

Key Marketing Initiatives

Industry Events & Conferences

Influencer Partnerships

Digital Advertising

Strategic Partnerships

Risk Mitigation

Market Risks

Economic Downturn

Diversified revenue streams, essential services focus

Competition

Strong differentiation, artist loyalty programs

Operational Risks

Talent Retention

Competitive terms, development programs

Technology

Redundant systems, regular audits

Financial Risks

Cash Flow

Conservative planning, multiple funding sources

Unit Economics

Positive LTV/CAC ratios, scalable model

Investment Opportunity

$10,000,000 Seed Round

Valuation

$15M pre-money

Shares Offered

100,000 shares (10% equity)

Share Price

$100 per share

Minimum Investment

$50,000 (500 shares)

Funding Roadmap

Seed: $10M

Infrastructure, team, platform, launch

Series A: $25M

Scale operations, expand markets

Series B: $50M

Global expansion, acquisitions

Contact & Next Steps

Jim Rockel

investors@hlpfl.org

(813) 555-0123

www.hlpfl.org

Next Steps

  1. Review detailed business plan
  2. Schedule follow-up meeting
  3. Due diligence process
  4. Investment committee approval
  5. Closing and capital deployment

Thank You

Join us in revolutionizing the music industry

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